ADAS (Advanced Driver Assistance Systems)

Agency: Mood


When people do not have much experience on the road or highways, they tend to make certain mistakes that can cause accidents or even lose their lives; However, FIAT has a safety system that helps the driver stay in the lane and even corrects it automatically, thus avoiding these accidents. very similar to what happened in these sporting moments where the players did not let the line be crossed and the game continue.

We share with you our most recent graphic campaign for FIAT, showing how our Active Lane System (ADAS) can save our customers' lives and keep them on the road.

This professional campaign titled 'ADAS (Advanced Driver Assistance Systems)' was published in Peru in March, 2024. It was created for the brand: FIAT, by ad agency: Mood. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted 2 months ago by Creative Director: Lato La Torre of Mood Peru.


Country Manager: Carlos Baracco
Director General Creativo: Alejandro La Torre “Lato”
Director de Social Media: Jair Herrera
Account Team Leader: Juan Pablo Arrieta
Creative Team Leader: Piero Alvarez "Roots"
Art Team Leader: Josue Alejo "Joss"
Copywriter: Juan Diego Estrada “Yeyo”
Art Directors: Mauricio Meza “El Japi”, Gabriel Changanaqui "Gabo", Stefano Romaní “King”
Content Creator: Alejandro Luperdi
Retoque: Mago Estudio Digital

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