ADVERTISING

Greenpeace

ACT NOW BEFORE IT MELTS ...

Agency: Boomerang Communication

Description

CONTEXT:
Global warming is not a distant concern; it's our present reality. The urgency of climate change is more apparent than ever. Every action, and every decision matters in this critical battle for our planet's survival. It's time to act collectively and decisively now.

IDEA:
This initiative harnesses a series of striking visuals to highlight the impact of climate change by depicting iconic monuments across the five continents. Each visual portrays these global symbols melting in an evocative and compelling way, symbolizing our planet's vulnerability to climate change. The primary goal is to raise public awareness about the urgency of climate change. By visually showcasing the devastating consequences of globally recognized icons, we aim to awaken consciousness and spur concrete actions to reverse this alarming trajectory.

This professional campaign titled 'ACT NOW BEFORE IT MELTS ...' was published on March 31, 2024. It was created for the brand: Greenpeace, by ad agency: Boomerang Communication. This Digital medium campaign contains 6 media assets. It was submitted 18 days ago by Creative Director: Samira Rafi of Boomerang Communication.

Credits

Creative Director : Samira Rafi
Art Director : Fettah Kacihi
Copywriter: Sophia Maazouz

ADVERTISING

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