Description
Uber Eats has launched a new campaign for its Ding Dong Deals value platform, using humour and surprise to dramatise the kind of reaction a great deal can trigger. Created with Special and EssenceMediacom, the campaign imagines moments when a Ding Dong Deal appears at exactly the wrong time, causing spontaneous outbursts and awkward slip-ups in highly public settings.
The creative features a line-up of recognisable sports personalities, including AFL commentator Matt “Richo” Richardson, New Zealand broadcaster Ian Smith and Adam Goodes, all caught off guard by the arrival of a deal. From commentary boxes to public announcements, the campaign plays on the idea that the excitement of an unexpected bargain can be just as explosive as a big sporting moment, tying the platform’s value proposition to the energy of live sport.
The campaign will run across broadcast, social and out-of-home channels in both Australia and New Zealand. In Australia, it will air through Uber Eats’ AFL sponsorship on Seven Network, while in New Zealand it will appear during coverage of the Rugby Championship. Additional social content, influencer executions and dynamic OOH placements will extend the campaign, helping to spotlight the rotating offers and keep Ding Dong Deals front of mind.
This professional campaign titled 'Accidental Expletives' was published in Australia and New Zealand in July, 2026. It was created for the brand: Uber Eats, by ad agency: Special Australia. This Integrated medium campaign is related to the Rideshare and Delivery Services industry and contains 2 media assets. It was submitted about 1 hour ago.
