Description
When it comes to internal communication, there isn't much time or space to convey your messages, no matter how important they are. That's why, in this accident prevention and communication campaign for BIMBO®, we created a series of prints that appeal to graphic simplicity and clear messaging, aiming to raise awareness about the importance of maintaining safety and reporting incidents that may occur daily
We didn't have to show more than necessary, nor did we say much. In this way, we created an attractive and impactful message that fulfilled the objective.
If anyone thinks that internal marketing can't be engaging, at TBWA\ and BIMBO®, we believe otherwise.
This professional campaign titled 'Accident Prevention campaign by BIMBO®' was published in Colombia, Costa Rica, and Guatemala in June, 2024. It was created for the brand: Grupo Bimbo, by ad agency: DENICOLÁS\TBWA. This Design and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted over 1 year ago by Associate Creative Director: Esteban Rios of DENICOLÁS\TBWA.
Credits
Advertising Agency: DENICOLÁS\TBWA, Colombia
Client: Grupo BIMBO®
VPO: David Nicolás
Creative Director: Esteban Rios
Brand Director: Andrés Mendoza
Brand Executive: Tatiana Mutis
Art Director: Laura Forero, Diego Pinzón & Manuel Gálvez
Copywriter: Vanessa García
