BBDO created a subway poster that has a fully functional headphone jack imbedded in it, which plays samples of various exclusive tracks available at pepsiaccess.ca. There are close to 100 posters playing 12 different tracks running in Toronto and Vancouver from now until the end of summer.
Every Pepsi comes with a PIN, which can be redeemed for access to ultra-exclusive music, concerts, events, etc. at pepsiaccess.ca. This poster plays a 30 second track sample of “Crazy” by Gnarls Barkley. After an announcer says: “That was a taste of an exclusive track from Gnarls Barkley. Check out pepsiaccess.ca for more.”
This professional campaign titled 'Access' was published on June 08, 2006. This Ambient medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted over 16 years ago.
Advertising Agency: BBDO, Toronto