ADVERTISING

Webex

Accelerate Performance

Agency: Wongdoody

Description

Following up on their ‘Driving Hybrid Work’ campaign with the McLaren F1 team, Webex partnered with WONGDOODY to give a behind the curtain look at how the motor racing team uses Webex to innovate and accelerate performance. Using Webex, McLaren F1 engineers and drivers can collaborate from anywhere, pushing the boundaries of performance further. The campaign highlights how the global McLaren F1 team stays instantly and seamlessly connected using Webex hardware and software, sharing real-time information that informs key decisions.

The campaign features, TV, digital and OOH elements, running across the US, UK, and Australian markets.

This professional campaign titled 'Accelerate Performance' was published in Australia, United Kingdom, and United States in July, 2022. It was created for the brand: Webex, by ad agency: Wongdoody. This Film, Integrated, and Outdoor media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 2 months ago.

Credits

Webex
Aruna Ravichandran, CMO Webex Marketing, Strategic Direction
Deana Singleton, Global Brand Marketing Director, Strategic Direction
Ellie Choi, Global Advertising Lead, Strategic Direction
Alex Cho, Advertising & Sponsorships Manager, Strategic Direction
Josh Gillick, Creative Director, Lead (Video Production)
Koray Ekremoglu, Creative Director

WONGDOODY
Skyler Mattson, President
Tracy Wong, Chief Creative Officer
Brian Hurley, Art Director
HeeSun Kim, Senior Designer
Dan Armstrong, Copywriter
Matteo J. Mosterts, Executive Producer
Mary Kuper, Producer
Eric Edmonds, Senior Producer
Nick Boganwright, Senior Content Producer
Scott Engelhardt, Associate Studio Director
CJ Cantara, Senior Studio Artist
Kendal Sparks, Studio Artist
Charlie Rakatasky, Senior Retoucher
Jeremiah Dapkey, 3D Artist/Compositor
Peg Johnson, Digital Asset Manager
Audra Brown, Business Manager
Christy Ferguson, VP Sr Client Partner
Jaclyn Raff, Senior Client Partner
Lynn Clahassey, Client Partner
Manesh Upadhyaya, Senior Project Manager

Editorial Credits: Rock Paper Scissors
Eve Kornblum, Managing Director
Dre Krichevsky, Head of Production
Shada Shariatzadeh, Executive Producer
Aymi Sanchez, Associate Producer
Nhu Phan, Producer
Astrid Cedeno Franco, Assistant Editor
Damion Clayton, Editor

Production Company: Love Song
Matilda Finn, Director
Kelly Bayett, Managing Partner
Daniel Wolfe, Partner
Deannie O’Neil, Executive Producer

Service Production Company: Biscuit Filmworks
Jacqui Pringle, Production Manager
Cathy Green, Producer
Roma Nesi Pio, Production Coordinator

Talent: (incl. VO)
Jack Dundon, VO Talent for Team Story and Driver Story

Team Story:
Dan Moore, Historic Driver
Nkosi Stoole, Historic Mechanic
Hamza Baissa, Modern Scientist
Mace Richards, Modern Scientist
Shaelyn Newmarch, Modern Scientist
Graham Charles, Machinist
Jozel Aoki, Mission Control
Amber Adelle, Mission Control
Jarreau Benjamin, Pit Crewman
Jez Edwards, Pit Crewman
Mark Edwards, Pit Crewman
Selena Gurung, Pit Crewman
Daniel Ricciardo, McLaren Team Driver

Driver Story:
Dan Moore, Historic Driver
Hamza Baissa, Modern Scientist
Mace Richards, Modern Scientist
Shaelyn Newmarch, Modern Scientist
Essa Duggal-Haider, Hologram Glasses 1
Greta Hansen, Hologram Glasses 2
Daniel Ricciardo, McLaren Team Driver
Lando Norris, McLaren Team Driver

MIX/SFX/VO:
Susie Boyajan, Executive Producer
Matt Miller, Mix Engineer
Collin Thomas, Assistant Mix Engineer

VFX/Finishing/Animation: The Mill

Telecine/Color: The Mill

Music: Asche & Spencer
Matt Locher, Executive Producer
Track: “Action 135” composed by James Stofer, SESAC and published by1275 Electric, SESAC

Music: Beacon Street Studios
Leslie DiLullo, Executive Producer
Track: “bss_citi_typeA” by Andrew Feltensein and John Nau BMI (50/50%)

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