Absolute Toughness

Agency: Feednfed


Tuff Contender’s Daniel Centrone Directs Action Spot for G-Shock via Agency Feednfed
Built with uncompromising passion, G-SHOCK watches are designed to withstand the activities of extreme sport and outdoor enthusiasts around the world. In Daniel Centrone’s latest collaboration with the watchmaker, "GA2100” highlights the time pieces’ strengths as both tactical and fashionable – enduring the adrenaline-packed obstacles and freestyle habitats of urban athletes.

This professional campaign titled 'Absolute Toughness' was published in United States in March, 2022. It was created for the brand: G-SHOCK, by ad agency: Feednfed. This Integrated medium campaign is related to the Electronics, Technology and Personal Accessories industries and contains 1 media asset. It was submitted almost 2 years ago.


Agency: Feednfed
Creative Director: Daisuke Shiromoto
Production Company: Tuff Contender
Director: Daniel Centrone
Executive Producer: Max Rose
Producer: Evan McGillivray
DP: Matt Hoodhood
1st AC: Adam Katnzer
Production Design: Jose Rojas
CCO: Brittannie Bohman
1st AD: Eugena Neumann
Production Assistant: Bryce Nahaku
Editor: Daniel Centrone
Color (RKM Studios): Ryan McNeal


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.