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In a game, when your favorite player's wicket falls, it makes you very angry. But in real life, someone wants to take the wicket of your dreams. Scammers always call you, throwing a lottery googly, an OTP bouncer, and a QR code yorker. But you need to handle such scams like a seasoned batsman and hit them out of the boundary. For more such information, follow Aadhar Housing Finance.

Avoid the googly of a difficult loan process and hit a six with an easy application. Play the masterstroke of your dreams with Aadhar Housing Finance.

If you want to win in the game, it's very important to maintain the run rate. Similarly, if you want to successfully complete the journey of a Home Loan, you need to maintain the EMI rate as well. And when there are affordable EMI options from Aadhar, no matter who wins the toss, you'll be the one to bring home the trophy. For more such information, follow Aadhar Housing Finance.

Description

Aadhar Housing Finance, a leading housing finance company in India's low-income segment, launched the innovative #AadharLeague2024 campaign during IPL 2024. This campaign uniquely intertwined cricket terminologies with strategies for acquiring a dream home, making complex financial concepts accessible and engaging.

Utilizing captivating line art visuals and witty copies, the campaign resonated deeply with cricket fans, illustrating the steps to secure a home loan with clarity and charm. The campaign also included an interactive online contest, enhancing audience engagement and brand recall.

The #AadharLeague2024 campaign achieved remarkable performance metrics across major social media platforms. On Facebook, it reached 8,87,213 users with 9,64,443 impressions and 8,318 engagements. Instagram saw a reach of 10,42,175, with 10,89,952 impressions and 15,139 engagements.

The creative integration of cricket and homeownership successfully engaged the target audience, reinforcing Aadhar Housing Finance's commitment to making homeownership dreams a reality for the low-income segment. This innovative campaign not only showcased the brand's ability to connect through culturally relevant themes but also demonstrated the power of creative storytelling in driving meaningful engagement and achieving business objectives.

This professional campaign titled 'Aadhar League 2024' was published in India in April, 2024. It was created for the brand: Aadhar Housing Finance, by ad agency: Big Trunk Communications. This Digital medium campaign is related to the Finance industry and contains 4 media assets. It was submitted 4 days ago.

Credits

Advertising Agency - Big Trunk Communications
Brand - Aadhar Housing Finance
Concept & Strategy - Jaspreet Wadhwa
Sr. Social Media Manager - Pooja Naik
Group Account Manager - Hasan Kazi
Copywriter: Amol Waghmare
Head Copywriter: Priyesh Narayanan
Sr. Designer: Vivek Tambekar
Video Editor - Tejas Mausamkar
Art Director: Rahul Pednekar
Director Client Servicing: Divya Shetty
Sr VP Social Media: Praharsh Dixit

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