Using dome-shaped futuristic construction shelling Audi A4 inside of #a4space installation, Moscow-based event production team Departáment level up the virtual reality experience stepping outside simple frames of plastic glasses. The whole Audi A4 car become a sort of «oculus» on wheels delivering the physical imitation of zero-gravity forces and «driving» people into the new worlds projected and synchronised with the driver gestures.
This professional campaign titled '#a4space' was published in Russia in March, 2016. It was created for the brand: Audi, by ad agency: Departament. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 7 years ago.
Advertising Agency: Departament New&Wow Marketing, Moscow, Russia
Creative Director: Petr Ivanov
Art Director: Pavel Nedostoev
Event Director: Yulia Sigunova
Event Producer: Vlad Alexandrov
Copywriter: Oleg Bootkovsky
PR Manager: Asya Ibragimova
Video content / Programming: Sila Sveta Team