We stumbled upon the saying “No man’s land”, which stresses that exploring and conquering always has belonged to men. It’s time to put women on the map. The idea is simple: if it’s not a man’s land - it has to be women’s. The North Face discovers - A Woman’s Land. Expeditions to inspire all women to explore the unknown and to write new history. ​​​​​​​

This student campaign titled 'A woman's land' was published in Sweden in April, 2020. It was created for the brand: The North Face, by ad school: Berghs School Of Communication. This Integrated medium campaign is related to the Fashion and Retail Services industries and contains 4 media assets. It was submitted over 3 years ago by copywriter student: Vera Perlmann of Berghs School of Communication.


Advertising School: Berghs School of Communication, Stockholm, Sweden
Copywriter: Anna Karlsson
Copywriter: Amanda Lundin
Copywriter: Vera Perlmann
Art Director: Johanna Landberg
Art Director: Rebecca Von Matérn

Sport England


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