We stumbled upon the saying “No man’s land”, which stresses that exploring and conquering always has belonged to men. It’s time to put women on the map. The idea is simple: if it’s not a man’s land - it has to be women’s. The North Face discovers - A Woman’s Land. Expeditions to inspire all women to explore the unknown and to write new history.
This student campaign titled 'A woman's land' was published in Sweden in April, 2020. It was created for the brand: The North Face, by ad school: Berghs School Of Communication. This Integrated medium campaign is related to the Fashion and Retail Services industries and contains 4 media assets. It was submitted almost 3 years ago by copywriter student: Vera Perlmann of Berghs School of Communication.
Advertising School: Berghs School of Communication, Stockholm, Sweden
Copywriter: Anna Karlsson
Copywriter: Amanda Lundin
Copywriter: Vera Perlmann
Art Director: Johanna Landberg
Art Director: Rebecca Von Matérn