An emotional and uplifting film, titled “A Winter Through My Eyes”, recently promoted on social media, starts by asking viewers if a country can truly be enjoyed by someone who cannot see.
It puts a different spin to travel marketing by inviting UAE residents and tourists to enjoy winter differently by seeing the UAE through a different set of eyes.
It tells the story of a 11-year-old girl, Clara, who has been visually impaired since birth, who got the opportunity to enjoy “The World’s Coolest Winter” in the UAE.
Clara was flown to the UAE and in an all-expenses paid trip across the 7 diverse Emirates, her first trip abroad, over a period one week, she experienced the country’s distinctive destinations and hospitality.
Keeping it genuine, a production crew followed her every day, documenting her real emotions and journey into a compelling story that shows her unique, unfiltered, child-like, and authentic perspective.
This professional campaign titled 'A Winter Through My Eyes' was published in United Arab Emirates in January, 2022. It was created for the brand: The UAE Government Media Office, by ad agency: Dejavu Dubai. This Film medium campaign is related to the Hospitality, Tourism and Other industries and contains 1 media asset. It was submitted about 2 years ago by Chief Strategy Officer: Tahaab Rais of McCann Worldgroup MENAT.
Advertising Agency: Dejavu Dubai, Dubai, United Arab Emirates
Agency: FP7 McCann Dubai
Sound & Audio: MangoJam
Executive Director Of New Media And Visual Production - UAE Government Media Office: Khaled AlShehhi
Executive Producer - UAE Government Media Office: Ammar Al Khrisat
Senior Social Media Manager - UAE Government Media Office: Latifa Almarzooqi
Social Media Specialist - UAE Government Media Office: Ghaya Albannay
Film Director And Writer: Tahaab Rais
Founder And Executive Producer: Manasvi Gosalia
Head Of Production: Kavya Iyer
Producer: Sampada Harkara
Editor: Rizwan Maple
Post Producer: Rafic Sawaya
Executive Producer - MangoJam: Wilbur D’Costa
Music / Sound Engineering: Vaughan Gardiner
Music / Sound Engineering: Ameen Alobaidi
Producer And Vocalist: Shivani Sehgal
Wardrobe Stylist: Christina Chole
Hair & Make-Up: Samantha Ayoub