Description
Ciuc Radler’s latest national campaign breaks the routine with a series of immersive OOH installations in Romania’s biggest cities.
In Iasi, Cluj-Napoca and Bucharest, bus shelters are turned into multisensory brand spaces, complete with oversized mango, pineapple and lemon props as well as a built-in misting system that refreshes commuters with a tropical scent.
The goal? To bring the fruity, fizzy personality of Ciuc Radler Tropical Mix to life.
The OOH experience is extended digitally through a playful CGI video, in which a local landmark is overtaken by a full-blown fruit takeover triggered by cracking open a can of Ciuc Radler Tropical Mix.
The integrated campaign blends physical and virtual worlds into one juicy moment of escape, staying true to the brand's sensorial promise: not just a drink, but a refreshing disruption.
This professional campaign titled 'Fruit Out Loud: A Tropical Takeover in Two Acts' was published in Romania in July, 2025. It was created for the brand: Ciuc Radler, by ad agency: WINK Public Multimedia. This Digital, Experiential, and OOH Outdoor media campaign is related to the Drinks (Non Alcoholic) industry and contains 2 media assets. It was submitted 4 months ago by Content Specialist: Ana Maxineasa of WINK Public Multimedia.
Credits
Advertising Agency: WINK Public Multimedia
Media: dentsu Romania
