Description
OOH awareness campaign created by the Zagreb Tourist Board and the City of Zagreb. Its goal is to inform visitors and residents that taxi rides are not always transparent or fairly priced, and to encourage people to check the fare before starting their journey. Through simple, clear visuals placed across airports, stations and key city locations, the campaign highlights the importance of knowing the cost in advance and choosing licensed, reliable taxi services.
This professional campaign titled 'A to B' was published in Croatia in November, 2025. It was created for the brands: City of Zagreb and Zagreb Tourist Board, by ad agency: Šanavala Concept Store. This OOH Outdoor medium campaign is related to the Hospitality, Tourism industry and contains 4 media assets. It was submitted 21 days ago by Creative Director: Ivan Tanić of Šanavala Concept Store.
Credits
Advertising agency: Šanavala
Art Director: Nebojša Cvetković
Copywriter: Ivan Pavičiċ, Mario Štrok
Creative Dorector: Ivan Tanić
Account Director:Stipe Bačiċ
