Challenged to promote well-being during the worldwide quarantine by the Atlanta-based clothing & lifestyle brand So Worth Loving, we found that in COVID-19 times, it’s easy to feel uninspired when everyday is exactly like yesterday. Yet great ideas and creations are often made during unusual moments of isolation. From Seiwa Hospital in Japan to the Great Plague of London, we looked to creators who have lived through intense solitude and isolated points in history as our creative guides. Let’s turn COVID-19 into our time to make.
This student campaign titled 'A Time To Make' was published in United States in July, 2020. It was created for the brand: So Worth Loving, by ad school: Miami Ad School. This Print medium campaign is related to the Fashion, Public Interest, NGO, and Retail Services industries and contains 6 media assets. It was submitted about 3 years ago by Kaiqi Cai of Miami Ad School New York.
Advertising School: Miami Ad School New York, New York, United States of America
Art Director: Kaiqi Cai
Copywriter: Kayla Andersen