British Airways launched a long-term campaign in the US telling India Ex-Pats in the US “It's time to Visit Mum!”. The campaign features real people and kicked-off today with an emotional video featuring a mom in India talking about how much she misses her son in America. During the video, she cooks her sons favorite meal for BA to fly to him in New York, but ends up being surprised when instead BA brings her son to her (after not being home for 15 years).
This professional campaign titled 'A ticket to visit Mum' was published in United States in July, 2013. It was created for the brand: British Airways, by ad agency: Ogilvy. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: Ogilvy, New York, USA