Description
Stork went to one of the busiest malls in Africa - Mall of Africa - to give shoppers an opportunity to nourish themselves with a taste of the country after a long, hard 2023 via a unique interactive food experience with an interactive billboard at its centre.
Shoppers were randomly called upon to take a pause on the hustle and bustle of their festive shopping sprees and experience a little bit of country wholesomeness. They were invited to place an order through the interactive Stork billboard, consumers chose
from three mouthwatering options to be delivered in real-time, from the country. Options included a Gourmet Tramezzini from Whispering Pines, a Waffle Stack from Toadbury Hall and lastly The Fun Guy from Ground, the venue - all unique country venues outside of Johannesburg.
Orders took just 60 seconds to arrive, delivered fresh from the country.
Says Danisa Parks, Marketing Manager for Stork South Africa “The country is at the heart of everything we do. It’s in our name. It’s what people want. So we leveraged a unique media opportunity to bring the country to the city”.
Consumers who participated in this unique experience relished in the delivery of “Wholesome Country Goodness” from Stork, where the brand essence really came to life.
This professional campaign titled 'A Taste of the Country' was published in South Africa in December, 2023. It was created for the brand: Stork, by ad agencies: Retroviral and The Hardy Boys. This Ambient and OOH Outdoor media campaign is related to the Confectionery, Snacks and Food industries and contains 1 media asset. It was submitted 5 months ago by CCO: Mike Sharman of Retroviral.
Credits
Advertising Agency: The Hard Boys
Digital Agency: Retroviral
