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Digi

A Special Little Place

Agency: DDB

Description

This year's Merdeka Day (or Malaysian Independence Day) was a special moment for many Malaysians, because of the recent change in government through the national elections that had seen a peaceful democratic transfer of power for the first time in six decades. How then to pay homage to Malaysia, with its diverse cultures, traditions, idiosyncrasies, and quirks - a nation of food, people and a never-say-die can-do attitude? What if we could gather all of them in one place, in miniature and all proudly Malaysian made.
A Special Little Place features a miniature town headlining the many accomplishments of Malaysians across the years, from the declaration of independence to triumphs on the international stage when it came to sporting events, amongst others. From hawker food and late night mamak sessions, to just the simple act of helping a neighbour, the “Made in Malaysia” themed video was created to tell the stories of Malaysians, their achievements, creations and homegrown brands which was also a reflection of the self-belief and pride of Malaysians at large today.

This professional campaign titled 'A Special Little Place' was published in Malaysia in August, 2018. It was created for the brand: Digi, by ad agency: DDB. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 4 years ago.

Credits

Advertising Agency: NagaDDB Tribal, Malaysia
Executive Creative Director: Alvin Teoh
Deputy Creative Director: Paul Lim
Art Director: Zaheer Kaisar
Copywriter: Naqib Nadhir Shamsuri
Miniature Artist: Eddie Putera
Director: Maurice Noone
DoP: Simon Chin
Production Company: Think Tank Productions
Additional Credits: Jarrod Wai

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