A Sense of Urgency in Skin Cancer Screening

The low level of knowledge and interest in skin health can lead to serious consequences, such as the late diagnosis of skin cancer. To drive patients to act and visit their doctor, our primary focus was on creating digital ads with a compelling message and eye-catching visuals.

We strategically used widely recognized emergency symbols depicted as cancer signs on skin. Our message was clear: 'From the first sign, your health needs an expert.' This creative approach was designed to immediately grab attention and emphasize the importance of early detection.

The campaign achieved remarkable results in driving patient engagement. We generated over 1,000,000 impressions nationwide, with ads receiving over 33,000 clicks. Most importantly, these efforts led to 3,675 conversions – patients calling to make appointments with Dr. Leventer Center.

Through our collaboration with Dr. Leventer Center, MPR Agency successfully motivated thousands to take proactive steps towards their health. By focusing on bringing patients to the doctor, we aimed to make a real impact in improving skin health outcomes.