Description
PepsiCo India has launched Adrenaline Rush, its premium international energy drink brand, supported by a new campaign from Kinnect built around the platform “A-Rush, A-Game On.” The launch strengthens PepsiCo India’s presence in the growing energy drinks category by targeting a new generation of consumers driven by ambition, focus and personal achievement. The campaign positions Adrenaline Rush as a companion for those striving to perform at their best in the pursuits that matter most to them.
The hero film celebrates the dedication and determination behind success, focusing on the effort that comes before achievement rather than the reward itself. Featuring visually dynamic scenes centred on photography and parkour, the campaign highlights the hustle, discipline and self-expression of young adults chasing their passions. Ahead of the film’s release, Kinnect also generated online buzz by turning a photograph into a viral social media conversation through creator collaborations and brand partnerships.
Built with a digital-first approach, the campaign aims to connect with young audiences through creator-led storytelling, internet culture and social engagement. PepsiCo India says the launch establishes Adrenaline Rush as a brand centred on confidence, focus and personal excellence, while Kinnect describes the platform as one designed to resonate beyond the product launch by celebrating the everyday commitment and perseverance that fuel long-term success.
This professional campaign titled 'A-Rush, A-Game On' was published in India in July, 2026. It was created for the brands: Adrenaline Rush and PepsiCo, by ad agency: Kinnect. This Film and Integrated media campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 5 minutes ago.
