A Renaissance of Hope
Agency: Boomerang Communication
To raise awareness about breast cancer diagnosis, , we are introducing a compelling campaign titled ""The Renaissance of Hope..."
The concept draws inspiration from timeless masterpieces of the Renaissance era, including renowned artworks like Leonardo Da Vinci's Mona Lisa, Gabrielle d'Estrées, and Raffaello's "La Fornarina."
Our approach involves delicately and artfully transforming these iconic pieces to portray women engaging in self-examination by touching their own breasts. This subtle yet profound modification serves as a powerful symbol, emphasizing the critical significance of self-examination and early diagnosis in the fight against breast cancer.
This professional campaign titled 'A Renaissance of Hope' was published in Morocco in October, 2023. It was created by ad agency: Boomerang Communication. This Content and Digital media campaign is related to the Public Interest industry and contains 6 media assets. It was submitted 5 months ago by Creative Director: Samira Rafi of Boomerang Communication.
Advertising Agency : Boomerang Communication
Creative Director : Samira Rafi
Art Director: Othmane Zaimi
Art Director: Kacihi Fettah
Copywriter: Sophia Maazouz