Ministry of Sport KSA

A Proud Past

Agency: HABBAR


A proud past is a film that was released on Saudi Founding Day 2023, celebrating Saudi Arabian athletes over the centuries. The film is a beautiful journey showing the heritage of sports in Saudi Arabia in a cinematic epic treatment.

It was created in a way that holds a psychological and nostalgic approach that carefully meddles between the contrast of the past and present. In a more specific explanation, it embraces a simple concept, that today's present and tomorrow's future are making their heritage, roots and past proud.

This professional campaign titled 'A Proud Past' was published in Saudi Arabia in February, 2023. It was created for the brand: Ministry of Sport KSA, by ad agency: HABBAR. This Film medium campaign is related to the Fitness and Sports industries and contains 2 media assets. It was submitted about 1 year ago.


Client: Ministry Of Sports
Agency: Habbar
Production Company: WhizzFilm

Executive Producer: Mouaz Al Hamami
Producer: Nuhail Kusaibati
Director: Malek Al Hamami
Director's Producer: Aya Ahmad Maher
Cinematographer: Ziga Zupancic
Assistant Director: Olivier Gheysen
Art Director: Mike Qahi
Assistant Producer: Nada Alrashed
Wardrobe: Dababees
BTS Editor: Seif Hubaishi

Creative Director: Saad Alharbi
Art Director: Hamza Balfagih
Senior Copywriter: Abdullah Alhajri
Senior Graphic Designer: Munira Alatiq
Graphic Designer: Ouhood Alrasheed
Projects Team Leader: Shahad Alajaji
Project Manager: Hissah Alsaad

Post Supervisor: Abdulrahman El Singergy
Colorist: Andrew Bushmin

Music House: SoundMine
Music Composer: Firas Al Shurbaji
Music Composer: Diab Meqary

Rental & Crew: Gamma Engineering Middle East


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