To promote the Oude Meester Demant, we created a competition where consumers could win one of four specially designed Oude Meester Demant Diamond Edition packs, featuring a bottle of Oude Meester Demant and a unique diamond valued between R50,000 and R70,000 each. The packs' design was inspired by the Oude Meester Demant's very own diamond insignia.
This professional campaign titled 'A prize as rare as the diamond it holds' was published in South Africa in December, 2012. It was created for the brand: Oude Meester, by ad agency: BBDO. This Direct medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 11 years ago.
Advertising Agency: 140 BBDO, South Africa
Executive Creative Director: Ivan Johnson
Creative Director: Alexis Beckett
Art Director: Gareth Cohen
Copywriter: Alex Goldberg
Designer: Gareth Cohen
Product Manufacturers: Oakwood Studios