Description
CrossCountry Trains is embracing the joy of hobbies, rivalry and human connection in its latest film, A Picture Perfect Rivalry, by McCann Birmingham.
The light-hearted new campaign celebrates the simple joys of doing what you love and the bonds that can form along the way. In the film, two rail enthusiasts share an intense, but rather polite, rivalry. Their competition plays out in wonderfully petty ways, from racing to the best viewing spots, to one-upping each other’s camera equipment.
This professional campaign titled 'A Picture Perfect Rivalry' was published in United Kingdom in July, 2025. It was created for the brand: CrossCountry, by ad agencies: McCann Birmingham and Somesuch. This Film medium campaign is related to the Transport and Travel and Tourism industries and contains 1 media asset. It was submitted 5 months ago by Communications: Megan Coulson of McCann Central.
Credits
Agency: McCann Birmingham
Managing Director Advertising: Jo Jacques
Executive Creative Director: Adam Bodfish
Head of Strategy: Joe Stevens
Creative Managing Partner: Barrie Robinson
Junior Creative: Liddie Harper
Junior Creative: Darcy Blewett
Senior Copywriter: Tim Jarvis
Senior Account Director: Kate Brown
Head of Project Leadership: Kathy Kithoray
Senior Project Manager: Rachel Plumbly
Senior Producer: Hannah Dale
Design Group Head: Sam Taylor
Junior Content Designer: Ntando Moyo
Studio Group Head: Elaine Parker
Studio Team Leader: Steven Partridge
Motion Content Producer: Keelan Boyt
Production: Somesuch
Director: Freddie Waters
DOP: Ben Kracun
Edit: Shift
Post: Creative Outpost
Audio: Creative Outpost
Music: Heavy Duty Projects
Media: McCann Central Media
