Concept: As the brand focuses on more of the parent side and their right target audience where parents we created the Friendship day campaign for parents.
A true Friend is someone who stays even at the toughest time of your life and we think a good parent does the same to their child.
The quote of denoting a good friend “ A Friend in need is a friend indeed “ was being twisted to parent as “A parent in need is a friend indeed”
And visually we focused on the situation where the parent is in need for that child as a friend rather than being a parent.
This professional campaign titled 'A Parent In Need Is A Friend Indeed. ' was published in India, United Arab Emirates, and United Kingdom in August, 2023. It was created for the brand: Kiddiebus, by ad agency: Haris&Co.. This Film and Integrated media campaign is related to the Education and Toys industries and contains 3 media assets. It was submitted 4 months ago.
Concept & Direction : Amna Iqbal
Production House: Haris&Co Production