"À nos couleurs" - National campaign

« À nos couleurs », from local roots and heritage, to a national program.
Yard collaborated with UBER EATS and the French Federation of Football (FFF) to strategically design and release 50 unique football jerseys sponsored by Nike.

With the ambition of making each amateur football club proud of their region’s heritage, we crafted unique jerseys, visually playing with the local references and symbolism.

Each club had the opportunity to directly work with a team of expert creatives and designers from YARD, understanding their cultural background, identity and history, to craft high-quality jerseys that were until now, reserved to professional clubs.

Gifting to every player two full equipment sets, that they are proudly showing off on the pitches, from Angoulême or Thélus, to La Réunion.

Thanks to a conception of designs through which we were able to fully express ourselves creatively and strategically, we were able to pay tribute to tradition football jerseys, while emancipating towards more modern codes.