A Movie Camera made with HORNBACH

HORNBACH has partnered with its longstanding agency HeimatTBWA\ to create a series of films shot entirely with a camera built from products available in its stores. Created with directing collective The Glue Society, Berlin production company Tony Petersen Film and Sydney’s REVOLVER, the campaign celebrates the possibilities of creativity through deliberately handmade, unexpected visuals.

The films feature surreal scenes including a man rowing across a sea of tall grass while being chased by a shark fin, and a giant egg being pursued by a rooster, chef and pile of grass. The rough, almost out-of-focus footage reinforces the idea that HORNBACH is a place where people can find the materials to build almost anything, from everyday projects to more ambitious creations.

The idea had been developing for around 10 years before production began roughly a year and a half ago. Five young makers brought different skills in carpentry, design, CAD technology, metalworking and photography to the project, ultimately proving that a fully functioning camera could be built from the products available in a HORNBACH store. The project embraced the uncertainty of whether the camera would actually work, allowing the creative and production teams to discover the result together.

The campaign includes 10 films that will run online, in HORNBACH stores and at train stations, alongside an 11-minute documentary filmed over seven days at the HORNBACH Colentina store in Bucharest. The documentary follows the makers and explores the project’s creative process, reflecting HORNBACH’s broader belief that creativity comes from making things yourself and that almost anything is possible with enough energy, perseverance and determination.