A message to the nerds


The IT service provider T-Systems Switzerland celebrated the first digital day in Switzerland somewhat differently from its industry colleagues: with a personal “thank you” to the nerds – the heroes of digitalization. A microsite and a film capture the action.
On November 21, 2017, T-Systems employees surprised IT professionals at their workstations with the motto "THANK YOU NERDS" in Basel, Aarau and Zurich. From an eye-catching magenta-coloured truck, the team brought them personal gifts: T-shirts with digital designs, fresh pizzas, energy drinks, hot coffee.
The aim of the live action, conceived and accompanied by the Bern-based creative agency Republica, is to show personal appreciation for the daily makers of digitalization – from person to person, in a completely analogous way. The action was accompanied by the hashtag #thankyounerds on Facebook, Youtube, Twitter and others.

This professional campaign titled 'A message to the nerds' was published in Switzerland in November, 2017. It was created for the brand: T-Systems, . This Experiential medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 6 years ago.


Advertising Agency: Republica, Bern, Switzerland
Creative Director: Andreas Szentkuti
Art Director: Alexandra Nearchou
Copywriter: Isabelle Sieber
Director: Reto Caffi
Production company: Polofilm / Zurich


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