The secret cube of flavor
A culinary journey
Spaghetti from another planet.
Taste that goes beyond you.
The magic ingredient.
The spaghetti dance.
Love begins with... spaghetti.
A winking taste.
Pasta in the... clouds!
A spinning fork, fills you with taste.
Knorr & Spaghetti Bolognese: A Love Story with a Fairy-Tale Flavor Twist
Description
Food is more than nourishment—it’s warmth, memories, and emotions united in every bite. The press kit for Knorr cubes transforms the universal love for “pasta Bolognese” into a visual storytelling masterpiece. Inspired by the feelings of comfort and nostalgia that a single fork bite evokes, this campaign reimagines a beloved dish as an artistic expression of love.
Through a series of striking, imaginative posters, each illustrated visual narrates a heartwarming tale, celebrating the magic of flavors that bring people together. Because food isn’t just about taste—it’s about the stories it tells.
This professional campaign titled 'A Love Story with a Fairy-Tale Flavor Twist' was published in Greece in March, 2025. It was created for the brands: Knorr and Unilever, by ad agency: Ogilvy Greece. This Design and Print media campaign is related to the Food industry and contains 11 media assets. It was submitted 8 months ago by Creative Director: George Pytharoulis of Ogilvy Greece.
Credits
Advertising Agency: Ogilvy Greece
Vice Chairman: Yiannis Sideris
Creative Director: George Pytharoulis
Art Director: Fotini Helidonioti
Senior Copywriter: Konstantinos Zarnaris
Illustration: Till Noon
Senior Account Manager: Katerina Angelopoulou
