ADVERTISING

San Miguel Purefoods

A.I. Teaser Food Shots

Agencies: Jimenez Basic Publicis

What looks delicious is different from how it actually tastes. Purefoods. Coming soon September 2022.

What looks delicious is different from how it actually tastes. Purefoods. Coming soon September 2022.

What looks delicious is different from how it actually tastes. Purefoods. Coming soon September 2022.

Description

The first half of a six-image series, this A.I. generated teaser campaign aims to rise above the sea of disinformation and fake news in the Philippine social media landscape with yet another seemingly genuine piece of content - a mouthwatering shot of original Filipino meats, plated to perfection. The images, however, come with a cautionary headline - "What looks delicious is different from how it actually tastes. Purefoods. Coming soon September 2022. "

This professional campaign titled 'A.I. Teaser Food Shots' was published in Philippines in August, 2022. It was created for the brands: Purefoods and San Miguel, by ad agencies: Jimenez Basic and Publicis. This Digital, Direct, and Integrated media campaign is related to the Food industry and contains 3 media assets. It was submitted 6 months ago by Creative Director: Kulas V. Abrenilla of Publicis JimenezBasic.

Credits

Client: San Miguel Purefoods
Agency: Publicis JimenezBasic
Country: The Philippines
First air date: August 15, 2022

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.