Description
1 in 8 men will get prostate cancer, and for Black men their risk is double. But the earlier you find prostate cancer, the easier it is to treat, and an earlier diagnosis could save your life. That’s the vital message at the heart of a new integrated campaign launching this weekend from Prostate Cancer UK and VCCP London, with a call for thousands more men across the country to check their risk online.
The creative platform, ‘A future full of good things’, focuses on the future - the life full of really good things that lies ahead for men (and those who love them) if they check their risk and find out what they can choose to do about it, and forms part of Prostate Cancer UK’s wider campaign ‘‘Find it Earlier’.
This breaks the mould of traditional cancer awareness campaigns, which have focused on the negatives of not knowing your risk and all the scary things that can happen when you don’t, in order to capture men’s imagination and hope for the future they want to be around to see. This strategy allows for a humorous take, which runs through the campaign, to open up the conversation and lighten a serious issue for many.
In ‘Layla’ a man meets his granddaughter-to-be who promises him the chance to get to know her if he looks after himself.
This professional campaign titled 'A future full of good things' was published in United Kingdom in May, 2024. It was created for the brand: Prostate Cancer UK, by ad agencies: Girl&Bear, VCCP, and VCCP London. This 360°, Film, and Integrated media campaign is related to the Other industry and contains 2 media assets. It was submitted 10 months ago.
Credits
CAMPAIGN TITLE: A future full of good things
CLIENT: Prostate Cancer UK
ADVERTISING AGENCY: VCCP
EXECUTIVE CREATIVE DIRECTOR: Jim Thornton
IDEA: George Lewis & Andy Parsons and Pip Bishop & Chris Hodgkiss
WRITER & ART DIRECTOR: Pip Bishop (Copywriter) & Chris Hodgkiss (Art Director)
BUSINESS DIRECTOR: Olivia Packshaw
ACCOUNT DIRECTOR: Nicole Mouawad
GROUP PLANNING DIRECTOR: Andrew Perkins
PLANNING DIRECTOR: Shannon Singh
AGENCY TV PRODUCER: Carly Parris
AGENCY CREATIVE PRODUCER: Emma Winton
PRODUCTION COMPANY: MJZ
DIRECTOR: Gary Freedman
PRODUCER: Daniel Gay
MANAGING DIRECTOR: Lindsay Turnham
HEAD OF PRODUCTION: Lucy Jones
PRODUCTION MANAGER: Spike Elwood
EDITOR: Adam Spivey @ The Assembly Rooms
EDIT PRODUCER: Phoebe Armstrong Beaver
DIRECTOR OF PHOTOGRAPHY: Barry Ackroyd
FIRST ASSISTANT DIRECTOR: Benji Edwards
KEY GRIP: Sergio Bernuzzi
GAFFER: Matt Moffatt
MASTER RIGGER: Gerry Higgins
SOUND RECORDIST: Howie Nicol
ART DIRECTOR: Kate Mcconnell
SET DECORATOR Niamh Coulter
WARDROBE/STYLIST: Rebecca Rich
MAKEUP ARTIST: Bianca Simone Scott
POST-PRODUCTION COMPANY: ETC
POST EXEC PRODUCER: Vic Lovejoy
VFX SUPERVISOR: Simon French
COLOURIST: Luke Morrison
LEAD COMPOSITOR: Tane Welham
COMPOSITORS: Chris Fraser & Theo Mall
CO-ORDINATOR: Ryley King
AUDIO POST-PRODUCTION COMPANY: King Lear
SOUND DESIGNER: Jack Sedgwick
MEDIA BUYING AGENCY: the7stars
