Description
This campaign creates a pressure cooker of urgency and awareness of the issues older people are facing, often on a daily basis but often go completely unnoticed. The work seeks to raise awareness of the issues loneliness, poverty and isolation and drive donations.
This professional campaign titled 'A crisis hiding in plain sight' was published in United Kingdom in October, 2025. It was created for the brand: Age UK, by ad agency: Neverland. This Film medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted about 1 month ago by Brand Director: Tom Trevelyan of neverland creative.
Credits
Client: Age UK, London, UK
Chief Income Officer: Leah Mates
Chief Brand and Communications Officer: Louisa Fyans
Head of Content Strategy & Brand: Kathi Hall
Director of Public Fundraising: Miranda Goodenough
Head of Individual Marketing, Lotteries & Raffle: Rebecca Alton
Senior Direct Marketing Manager (Acquisition): Stevie Turner
Brand Projects Manager: Nancia Leggett
Brand Marketing Manager: May Chung
Direct Marketing Executive: Teddy Cambridge
Agency: Neverland, London, UK
CCO & co-founder: Jon Forsyth
Creative Director: Lloyd Daniel
Senior Creatives: Georgia Parker & Jasmine Watt
Head of Production: Alex Cowley
Producer: Jenny Busby
Chief Strategy Officer: Lola Neves
CEO: Josh Harris
Head of Client Services: Theo Jenkins
Account Director: Kate Middleton
Account Manager: India Marshall
Edit House: Ark_Studios_global
VFX & Grade: Elmntl, London, UK
VFX Exec Producer: Alasdair Patrick
2D Lead: Mark Chapman
Colour: ELMNTL Colour
Post Production House - Typography: Intro UK, London, UK
Animation director: Julian Gibbs
Senior designer: Ian Eves
Animation: Neil Whitehead, Jason Arber
Producers: Katy Richardson, Jo Allen
Audio Post House: Jungle, London, UK
Sound Designer: Ben Leeves
Music Company: Massive Music, London, UK
