ADVERTISING

Riposa

A colorful dream

Agency: Havas

Description

Riposa is a swiss bed-manufacturer launching a new sleeping-concept : the innovative colorful beds. Our idea was that if one sleeps colorful, one will also dream in a colorful way 250 authors followed our call to compose together on Facebook the longest and most colorful chain-novel ever written: In every single contribution appeared at least one color. After the closure of the 5th chapter, we turned this online work into a real book. Elabourated in a profoundly artistic way, the book appeared attached with some visionary illustrations implemented into posters. The illustrations are directly linked to the story and were written from different authors following the folding principle.

This professional campaign titled 'A colorful dream' was published in Switzerland in December, 2012. It was created for the brand: Riposa, by ad agency: Havas. This Direct medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 9 years ago.

Credits

Advertising Agency: Havas Wordwide Zürich, Switzerland
Creative Director: Axel Eckstein
Art Director: Andrea Huber
Copywriter: Wolfgang Bark
Illustrators: Andrea Huber, Anne-Marie Pappas

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