ADVERTISING

Renault

A change of perspective

Agency: Publicis Conseil

Description

In 1992, Renault Twingo revolutionised the A-segment with a bold new concept: the mini-MPV.
Compact on the outside, yet surprisingly spacious on the inside.
In 2026, Twingo makes its comeback, reinterpreting the principle that made the first generation such a success.
To announce this return, Renault unveils a playful and surprising film, “The Little Big Car”, created by Publicis Conseil and directed by Georgia Hudson (COLORS).
The city becomes a true visual playground. Perspective tricks, optical illusions and scale shifts challenge our perception: against the vastness of the urban landscape, Twingo appears tiny… until a change of viewpoint reveals everything it can hold.
A simple yet striking way to express Twingo's promise: in the city, it goes everywhere; on board, it fits everything.
The film is set to “Give a Little Bit” by Roger Hodgson, an iconic and generous track whose lyrics naturally echo the Twingo spirit: giving a little… to offer a lot.

Twingo E-Tech electric : made to think big

At just 3.79 metres long, it stands out with outstanding interior space and versatility for its segment: five doors, independent sliding rear seats, a foldable front passenger seatback and up to 360 litres of boot capacity, with loading lengths of up to 2 metres.
Everything is designed to adapt effortlessly to everyday needs.
100% electric, Twingo combines silence, zero-emission driving and advanced technologies, including the OpenR Link multimedia system with Google built-in, as well as driver assistance systems from higher segments.
The Renault Twingo E‑Tech Electric is available from €13,750, after a €5,740 “coup de pouce” incentive, for the Evolution version.
Arnaud Belloni, Global Chief Marketing Officer, Renault:

“Since 1992, Twingo has embodied a simple yet powerful idea: a compact car on the outside, surprisingly spacious on the inside. With this film, we wanted to bring that promise to life with a pop lens and a real breath of fresh air. It is the very essence of Twingo: a true little big car.”
The film will air on TV and social media starting April 4, 2026.

This professional campaign titled 'A change of perspective' was published in France in April, 2026. It was created for the brand: Renault, by ad agency: Publicis Conseil. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted 20 minutes ago.

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