A Bit Of A Pill
Description
It just takes one fake pill to kill. And because the fentanyl in counterfeit pills is unevenly distributed, there's no sure way to know whether that pill in your hand is going to be your last.
To raise awareness about this lethal "chocolate chip cookie effect," the effort brings a pill to life to save lives - and open up conversation between adults and kids around a devastating reality.
This professional campaign titled 'A Bit Of A Pill' was published in United States in February, 2026. It was created for the brand: SC BHDD Office of Substance Use Services, by ad agency: chernoff newman. This Content, Digital, and Film media campaign is related to the Education, Health, and Public Interest industries and contains 2 media assets. It was submitted about 1 hour ago.
Credits
Client: SC BHDD Office of Substance Use Services
Agency: Chernoff Newman
Production Co: Able VFX