Description
Nothing has been talked about more than Electric Vehicles (EVs) in the auto world. Yet the world's biggest auto manufacturer, Toyota, has been largely invisible, with no one noticing Toyota’s own EV, the bZ4X. We needed to get Asian Americans to recognize Toyota’s first-ever EV.
Asian cinema is not just a trend —it’s at the forefront of culture. Bold, imaginative, and resonant, it speaks universally while staying rooted in the unique and reflecting deeper cultural truths. So we tapped into the emotional power of Asian storytelling to make the bZ4X unforgettable and stand out in the sea of EVs.
Toyota launches a collection of short films, starring Toyota’s all-electric vehicle, the bZ4X. We partnered with the world-renowned Asian film director, Tarsem Singh, to create eight 15-second films that tap into rising Asian cinema from high-energy Indian Tollywood to over-the-top K-drama to the classic Japanese Kaiju.
This professional campaign titled 'A BEV story, starring the bZ4X' was published in United States in October, 2024. It was created for the brand: Toyota USA, by ad agency: Intertrend Communications. This Digital, Film, and Integrated media campaign is related to the Automotive and Personal Transportation industry and contains 10 media assets. It was submitted 4 months ago.
Credits
Advertising Agency: Intertrend Communications
Production Company: Lawrence Fells Productions
PR Agency: Meehan Business Advisers
Intertrend Communication
CEO: Julia Huang
Executive Director of Creative & Strategy: Matthew Choy
Creative Director: Harim Kim
Producer: Mikko He
Strategy Director: Pallavi Reddy
Associate Strategy Director: Esther Lee
Strategy Planner: Kashika Gursahani
SVP, Managing Director: Rita Cheng
VP, Account Management: Joe Min
Executive Account Director: Alyssa Hu
Account Director: Mike Chou
Account Supervisor: Monique Esquillo
Account Coordinator: Violet Huynh
Executive Producer: Jeanette Kung
Executive Media Director: Cheryl Lee
Media Director: Idy Tsao
Media Manager: Tiffany Khuu
Media Planner: Jin Choi
Toyota Motor North America
Group Vice President, Marketing: Michael Tripp
Vice President: Dedra DeLilli
Vice President: Tony Mueller
General Manager: Mia Phillips
General Manager: Owen Peacock
General Manager: Tiffany Shido
Senior Manager, Media: Angie White
Senior Manager: Ann Dragovits
Manager, bZ4X: Christopher Hall
Sr. Planner, bZ4X: Cody Emmert
Sr. Planner, Media: Andrew George
Planner, bZ4X: McKenzie Jackson
