Description
The way your dog acts reflects on you, and training company Lay Lo and Brass made that connection by literally casting a canine lookalike in the new brand campaign, “A Better Dog Begins With You.”
The work focuses on the everyday relationship between dog and owner: whether your dog acts up or behaves well, it reflects on you. The spot highlights that virtual training isn’t just about technology; it’s about how owners adjust their own behavior to connect better with their pets.
Lay Lo connects dog owners to expert trainers virtually, to work with dogs in their own home, where dogs act more naturally without the distraction of an in-person visitor. “The inspiration for this campaign came from experiencing Lay Lo’s training firsthand, testing the service ourselves with our dogs,” says Courtney Hetherington, Head of Marketing at Brass.
This professional campaign titled 'A Better Dog Begins With You' was published on November 25, 2024. It was created for the brand: Lay Lo, by ad agency: Brass. This campaign is related to the Pets industry and contains 2 media assets. It was submitted 12 days ago.
Credits
Client Name: Lay Lo Pets
Co-Founders: Drew Downie, Gabriela Baiter
Agency Name: Brass
Chief Creative Officer: Pierre Lipton
Creatives: Kiko Mattoso, Yann Saliba
Executive Producer: Lindsey Brusnighan
Lead Strategist: Sam Renbarger
Executive Team: Sean Gately, Courtney Hetherington
Production Company: Steam Films
Director: Walter Woodman of Shy Kids
EP: Jill Brennan
Producer: Sidney Leeder
DP: Jackson Parrell
Editing/Post Production/Special Effects
Editorial Company: Brass
Editor: Kevin Madden
AE: Ryan Cotrupi
Music Company: Music and Strategy (MAS)
Co-Founder/President: James Alvich
Music Producer: Joey Reyes
Sound Mix + Design Company: Sonic Union
Sound Engineer: David Papa
Head of Production: Pat Sullivan
Color Company: Royal Muster
Colorist: Roslyn Di Sisto
Executive Producer: Thatcher Peterson
Producer: Matthew Fulton
