ADVERTISING

999 Piyanping

999 Lipstick

Agency: Serviceplan

Description

The 999 Piyanping anti-itching cream is known for its soothing and moisturising effect for skin, but the traditional marketing of the product often used cliche imagery, making it difficult to connect to a younger urban audience. So Serviceplan China’s creative team were tasked with answering the question of how to break conventions and appeal to Generation Z. They came up with ‚999 Love Lipsticks‘, a new product which is safe enough for use for all sensitive skin types and also appeal to fashionable Gen Z with an eye-catching social media campaign and beautifully designed packaging in a retro style, which references oriental typography with a contemporary edge.
Serviceplan China created 3 visually stunning social media campaigns for 3 different lipstick colours; Sunset Red, Honest Orange and Crane Top Red. Launched in Autumn 2019, the 999 ‚Love lipsticks‘ were a social media sensation in China, generating more than 1.8 million WeChat searches and making it onto Weibo’s Hot Search list.
Three social media films featured three different love incidents each relating to a lipstick color: “Kiss Playboys goodbye with Crane Top Red”; “Stop the itch of heart with Sunset Red”; and “Be bold to swipe right with Honest Orange”.

This professional campaign titled '999 Lipstick' was published in China in April, 2020. It was created for the brand: 999 Piyanping, by ad agency: Serviceplan. This Integrated medium campaign is related to the Health and Pharmaceutical industries and contains 4 media assets. It was submitted about 2 years ago.

Credits

Advertising Agency: Serviceplan China

ADVERTISING

iStock Essentials

A cyber soldier plays the piano ...

Artist: designprojects

iStock Signature

Stethoscope

Artist: basketman23

iStock Signature

Stethoscope

Artist: basketman23

iStock Essentials

A lone robot plays the piano in ...

Artist: designprojects

iStock Essentials

LGBT Love Police animation with ...

Artist: Peter Van Elsen

iStock Essentials

Translate - browser search query...

Artist: Motortion

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.