Description
Talon partnered with INNOCEAN and David&Goliath on 9/11 Day’s UNIITE campaign, helping secure more than $1 million in donated OOH media across the country, including a Times Square Moment of Silence on September 11.
9/11 Day's UNIITE Campaign Mobilizes a New Generation Through Donated OOH Media
To help nonprofit organization 9/11 Day inspire a nationwide movement of service and community action, Talon partnered with agencies INNOCEAN and David&Goliath to secure more than $1 million in donated out-of-home media space across the U.S. The pro bono campaign supported 9/11 Day's UNIITE initiative from late August through September 13, encouraging Americans to honor the legacy of 9/11 through acts of kindness and service.
As part of the effort, Talon also secured a special Times Square Moment of Silence activation, with participating screens observing one minute of silence at 9:11 a.m. on September 11, creating a powerful shared moment of remembrance in one of the world's busiest public spaces.
Why it matters: The campaign demonstrates the OOH industry's collective ability to turn media inventory into a force for social good, amplifying a message of unity, service and remembrance at scale.
This professional campaign titled '9/11 Day ' was published in United States in September, 2026. It was created for the brand: UNIITE, by ad agencies: David&Goliath, Innocean, and Talon. This Experiential and OOH Outdoor media campaign is related to the Public Interest industry and contains 6 media assets. It was submitted 16 minutes ago.
