V8 Supercar

60 years of Bathurst

Agency: Wildcard

Bathurst 60 years - Hero

Bathurst 60 years - Drivers of Bathurst


The greatest touring car story of them all. With its 60th race coming up in October, we raced down memory lane and highlighted some of the greatest moments from Bathurst's ever-developing, unforgettable history.

With each passing year, Bathurst continues to build its story. We wanted our OOH and social campaign to showcase different pages of the Bathurst story in a sleek vertical design with classic imagery.

This professional campaign titled '60 years of Bathurst' was published in Australia in August, 2023. It was created for the brand: V8 Supercar, by ad agency: Wildcard. This Design, OOH Outdoor, and Print media campaign is related to the Automotive and Sports industries and contains 2 media assets. It was submitted 8 months ago.


Advertising Agency: Wildcard, Melbourne, Australia
Production Company: Wildcard, Melbourne, Australia
Sam Fleming – General Manager
Tom Meredith – Creative Director
Guy Martin – Content Director
Jacob Martin – Creative
Tom Zoldhelyi – Creative
Corey Musser – Creative Producer
Nic Tait – Senior Graphic Designer
Aimee Brockley – Graphic Designer
Belinda Kelso – Group Account Director – Client Management
Image Credits: Autopics
Image Credits: Supercars

Mark Pejic – Chief Strategy & Revenue Officer
Brenda Younes – Head of Marketing
Ellen Shibble – Brand and Campaign Manager
Suzanne Hilellis – Marketing Campaign Executive


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