We played on well-known book titles to advertise Blank Book’s (book store) half-price sale.
This professional campaign titled '50% Off titles - Catch 11, 50% Off titles - 10000 Leauges...' was published in South Africa in January, 2017. It was created for the brand: Blank Books, by ad agency: Lowe. This Print medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted almost 7 years ago.
Advertising Agency: Mullenlowe, South Africa
Chief Creative Officer: Kirk Gainsford
Creative Director: Alistair Morgan
Art Directors: Dane Alexander, Nethaam Abrahams
Copywriter: Jeanine Gomes
Illustrator: Morgan Van Heerden