Description
McCain’s new Man-Size Meals are made for a Man-Size hunger. Hence you get an ‘extra 50% more’ than your traditional frozen dinner. TBWA\Melbourne invented the quirky ‘50% More Man’ character to illustrate this bold product benefit. ‘50% More Man’ quickly became the freaky figurehead for Man Size meals, launching a 360 degree campaign through social, outdoor and mobile platforms.
This professional campaign titled '50% More Man - Suit, 50% More Man - Main, 50% More Man - ...' was published in Australia in November, 2017. It was created for the brand: McCain Foods, by ad agency: TBWA. This Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted over 5 years ago.
Credits
Advertising Agency: TBWA\Melbourne, Australia
Chief Creative Officer: Paul Reardon
Copywriter: Nobuhiro Arai
Art Director: Hyewon Choi
Client Partner: Laurelle Esse
Project Manager: Eva Bauer
Retoucher: Kyle Black
Print Producer: Kim Vincent
