Description
McDonald’s Canada and Cossette have launched a national, music-driven campaign that turns the $5 McValue Meal and all-day menu into an emotional brand experience. Built on McDonald’s one-year price promise, the work uses fast-paced storytelling, iconic characters, and the nostalgic energy of Britney Spears’ Gimme More to make value feel exciting, cultural, and anything but transactional.
This professional campaign titled '$5 McValue Meal' was published in Canada in January, 2026. It was created for the brand: McDonald’s Canada, by ad agency: Cossette. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 11 minutes ago.
