Description
Many believe the off-road spirit can only be experienced far from the city—through mud, rain, or snow. But where some see only traffic lights and concrete, Jeep saw the perfect opportunity to celebrate the most adventurous day of the year: April 4th, World 4x4 Day. This is how the digital piece “4x4 - 24/7” was born, built around a simple and powerful idea: those who drive a Jeep know that no matter the terrain, there’s always an adventure.
These pieces were created by DYU for Jeep as a request from our client Stellantis, and developed specifically for the Latin American market.
This professional campaign titled '4x4 Day' was published in Chile, Colombia, and Peru in April, 2025. It was created for the brand: Jeep, by ad agency: Dittborn&Unzueta. This Print medium campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted 22 days ago by Creative Director: Joaquín Alonso of DYU.
Credits
Agency: DYU
Client: Stellantis
General Creative Director: Christian Bayer
Creative Director: Joaquín Muñoz
Art Director: Ander Sánchez
Copywriter: Fabrizzio Navarro
Executives: Viviana Anderson, Sofia Macchiavello, Gustavo Giraldo
