Smak approached Nando’s with the idea of capitalizing on 4/20 (the yearly cannabis culture celebration) in downtown vancouver. Wearing cheeky brand messages and carrying pseudo-protest signs, the smak team blitzed the scene, distributing fresh chicken burgers, thousands of vouchers and branded matchbooks to a captive audience with the munchies.

This professional campaign titled '4-20' was published on April 01, 2007. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 17 years ago.


Advertising Agency: Smak, Vancouver, Canada
Creative Director: Claire Lamont
Copywriter: Alan Bedingfield
Illustrator: Neale Pope
Photographer: Sean Tyson
Other Additional Advertising Agencys: Tuuli Hannula, Andrea Sawer, Sylvie Gohl



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