3D projection mapping in the city centre in Amsterdam

Agency: Muse


H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.

This professional campaign titled '3D projection mapping in the city centre in Amsterdam' was published in Netherlands in November, 2010. It was created for the brand: H&M, by ad agency: Muse. This Ambient medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: Muse, Amsterdam, Netherlands
Creative Director: Sander Ejlenberg
Concept: Liat Azulay
Art Director: Phila Beroud
Design: Elano Collaço do Monte Teixeira
Account: Julien Rappy, Mich ael Littaur
Project management: Wouter Donkers, Machiel van der Heijden

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