The Premier League

30 Years of Stories

Agency: FCB Inferno


The Premier League is marking its 30th anniversary this month with a multi-channel campaign thanking fans and highlighting how three decades of unforgettable football have enabled the League to provide a significant level of financial support throughout the game and to communities across England and Wales.

The campaign includes digital, cinema and print placements and will showcase the Premier League’s national community programmes, which are delivered by 110 football clubs thanks to Premier League funding.

The film highlights the impact the Premier League has made on and off the pitch through the eyes of a young girl, while looking ahead to the next 30 years.

The advert includes cameos from former Premier League stars Michael Owen, Jamie Redknapp, Micah Richards and Teddy Sheringham.

This professional campaign titled '30 Years of Stories' was published in United Kingdom in August, 2022. It was created for the brand: The Premier League, by ad agency: FCB Inferno. This Integrated medium campaign is related to the Sports industry and contains 1 media asset. It was submitted about 1 year ago.


Chief Creative Officer, Owen Lee
Senior Art Director, Greg Harvey
Senior Copywriter, Mike MacKenzie
Managing Partner, Helena Georghiou
Senior Account Director, Jack Steer
Strategy Director, Tom Lindo
Creative Producer, Livvy Tidd
Photographer, Jack Margerison / Theo Cohen
Director/ Production Co, Ben Brand - Great Guns
Executive Producer, Laura Gregory / Kate Phillips
DoP, Jamie Ackroyd
Editor, Amuse The Butcher – James Demetriou
Post Production, Coffee & TV
Post Producer – Johnny Fairburn
Colourist, Simone Cristea
Sound Design, Dave Robinson at Creative Outpost
Design & Animation, Dante Attuoni
Media Agency: Initiative


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