Description
When minimalism meets low-cost thinking.
A visual take on Ryanair’s playful promise of “flying cheaper”, turning their famously strict baggage policy into a witty statement about value and perception.
The dotted outline and copy “30% BIGGER / FREE” show how even the smallest upgrade can feel like a luxury when you’re used to less.
Proof that wit and restraint can travel farther than words.
This student campaign titled '30 percent bigger' was published in Croatia in October, 2025. It was created for the brand: Ryanair, by ad school: Inkubator ideja. This OOH Outdoor and Print media campaign is related to the Transport industry and contains 2 media assets. It was submitted about 2 months ago.
Credits
Advertising Agency: Inkubator ideja (Independent), Zagreb, Croatia
Creative Director: Antonio Tepić
Copywriter: Antonio Tepić
Art Director: Antonio Tepić
Designer: Antonio Tepić
