We created a special TV format with the so-called "Rapid Serial Visual Presentation" that allows you to read texts in an extremely short time. With this technique we illustrated how fast the new Mercedes-AMG GT S accelerates from 0 to 310 km/h in real time.
This is achieved by using 4 short spots, the first of which is 3.8 seconds long - exactly as long as the Mercedes-AMG GT S takes to get from 0 to 100 km/h. The three other short-spots in the advertising block - interrupted by external spots, show how the car has achieved the 200 km/h, 300 km/h 310 km/h mark. So everyone can experience from the couch, how fast the new Mercedes-AMG GT S gets up to speed.
This professional campaign titled '3.8 seconds - Part 1, 3.8 seconds - Part 2, 3.8 seconds -...' was published in Germany in January, 2015. It was created for the brand: Mercedes, by ad agency: Jung von Matt. This Film medium campaign is related to the Automotive industry and contains 4 media assets. It was submitted almost 9 years ago.
Advertising Agency: Jung von Matt/365 GmbH, Hamburg, Germany
Creative Director: Timm Hanebeck
Art Director: Thomas Putnings
Account Director: Andreas Ernst
Copywriters: Vera Hanke, Holger Kohl
Production Company: Markenfilm
Executive Producer: Burak Heplevent
Director: Mark Jenkinson
Post-Production 1: Jung von Matt/motion
Field of task: offline, online, sound
Post-Production 2: DeliPictures GmbH
Field of task: Color Correction, Compositing
Sound Studio: DamienDamien
Sound Design: Ian O‘Brien-Docker