Beyond Snack

24 Carat Taste

Agency: Sterling AG

24 Carat Taste | Beyond Snáck


The southern states of India have been known for their insatiable desire for Banana crisps.

Beyond Snack has evolved this humble local snack to the next level through its introduction of unique flavours and a light mouthfeel that makes the product truly luxurious.

The creative route reinforces this luxury positioning by creating a direct correlation between Gold & Beyond Snack Kerala Banana Chips and utilizes humour and localised storytelling to drive the messaging home.

This professional campaign titled '24 Carat Taste ' was published in India in November, 2022. It was created for the brand: Beyond Snack, by ad agency: Sterling AG. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago by Founder: Abhishek Gupta of Sterling AG.


Advertising Agency: Sterling AG
Production Company: Fingerprint Films
Creative Director: Abhishek Gupta
Copywriters: Abhishek Gupta, Harsh Sinha


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