Description
For the 2025 Roland-Garros edition, Renault is launching, for the first time since the partnership began, a special series of its iconic Renault 5 in the colors of the tournament. These two French symbols combine to create a collaboration that is as premium as it is significant. To accompany the launch, Publicis Conseil has designed a 360° campaign highlighting the special series, the premium partnership and the lifestyle merch of Renault's “The French” collection.
Renault 5 Roland-Garros E-Tech electric
With its Roland-Garros special series, Renault 5 invites itself onto the clay court, combining elegance and sporting spirit in an emblematic silhouette. Every detail of the design pays tribute to the world of tennis: inside and out, every element evokes the unique atmosphere of the Paris tournament. These include an e-pop shifter evoking the grip of rackets and a Roland-Garros logo subtly affixed to a Croix de Saint André, a nod to the stadium's architecture. Presented during the 2024 edition of the tournament, Renault 5 Roland-Garros has been available to order since April.
The call of Roland-Garros
The launch film, directed by Jonas Lindstroem, is a love declaration for Roland-Garros, told through the unique eyes of Renault 5, who sees the world through the eyes of a passionate tennis fan. Carried by a poetic narrative, the film draws on two strong visual emblems of Roland-Garros - clay and white lines - to reenchant everyday life through the prism of tennis. The ochre dust invites itself onto the sidewalks, the clean lines evoke the tournament's courts, transforming every detail into a subtle tribute to the world of Roland-Garros. Set to Rover's haunting cover of Always on my mind, the film reminds us that the passion for tennis goes beyond the court - it's in people's minds, in their eyes... and even in the design of Renault 5 Roland-Garros.
The special series is revealed alongside Renault brand ambassador Casper Ruud, who guides us to the stadium gates.
Renault 5 traces its lines on the court
Renault honors the Renault 5 Roland-Garros special series with an iconographic campaign inspired by the film, “The Court”. Publicis Conseil has teamed up with illustrator Thomas Danthony to create three everyday scenes bathed in the hues of clay. Each illustration is linked by a white line to a visual of the car. This colorful, graphic campaign is being used in print and outdoor advertising, and will adorn the corridors of the Porte d'Auteuil metro station throughout the tournament. The illustrations are also brought to life in subtle, contemplative animated versions on digital platforms.
Renault x Roland-Garros: match partner
In addition to the launch of Renault 5 Roland-Garros, the premium partnership between Renault and the French tournament this year takes the form of a striking new visual designed by Publicis Conseil and captured by the lens of Julia Noni. This composite photograph, entitled “Superposition”, recomposes the Renault logo by superimposing images of two tennis players, Alizé Lim and Alexandre Aubriot. Once again, the emblematic colors of the tournament take center stage: white on clay
The Originals Renault, The French collection
Renault unveils its ready-to-wear tennis collection 2025 The French. For the occasion, Publicis Conseil created an entirely 3D visual, “Équilibre”, where merchandising and tennis elements combine to form the Renault logo, all in perfect balance. This creation is available in an animated version, both for digital use and as part of the TV campaign for The Originals Renault Store brand.
This professional campaign titled '2025 Roland-Garros Edition' was published in France in May, 2025. It was created for the brand: Renault E-Tech, by ad agency: Publicis Conseil. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 4 media assets. It was submitted 28 days ago.
